About the project

Role:

Brand Art Director
Creative Designer

Collaborators:

Code & Theory
In-house Creative Team

Deliverables:

Brand Refresh
Brand Book
Creative Direction

Brief:

To conduct a comprehensive brand audit to assess the current brand’s relevance and alignment with the company’s objectives.

The focus is on identifying areas where brand assets may need to be refreshed without undertaking a complete rebranding effort.

About the project

An initial brand audit was conducted to asses if the existing look and feel of the brand was still relevant to the current brand story. From this a few areas of improvement were identified.

One main area which needed to be refined was the use of colour within branded assets. The brand uses gradients in the logo which have limitations on digital applications and on smaller screens.

We kept the exiting core four colours but use them more purposefully within the brand architecture creating a sleeker and more refined look.