About the project

About the project

ESG might not be the sexiest topic, but it is a crucial one, especially for banks right now. The challenge is that it often feels like a box-ticking exercise rather than something people are genuinely excited about. We set out to change that with this campaign.

Our campaign aimed to highlight the value and benefits of the ESG product in a way that feels fresh and engaging. We kept the visuals light, bright and fun. Creating a short, watchable video people would actually enjoy.

To compliment the upbeat style, we chose a VO artist with a warm approachable tone, helping to make the message feel more human and less corporate.